Business is global and so should your communication be. A good translator doesn’t just translate language but bridges cultural gaps so the translation resonates with the target audience.
What is translation?
Translation is the process of converting text from one language (the source) into another language (the target). The goal of translation is to maintain the original meaning, style, tone, and context while staying true to the original message.
This process requires an understanding of both languages, and the cultures associated with them.
1. Localization
Localization goes further than translation by adapting content for a new region. It includes translation, imagery and cultural elements that shape how messages are perceived and understood. Fully localized content connects with users by weaving in cultural references. It is more than simply swapping English words for translated text – it’s about making the content feel like ‘home’.
2. Transcreation
Similarly, transcreation takes existing content and reworks it to say the same thing but in a way that resonates with the target market’s culture. The focus moves from word-for-word reproduction of the original content to capturing the essence and intent of the piece. Transcreation is often used in marketing campaigns to ensure that messages land properly in different markets.
Think of it as creative translation.
Types of language translation services (We have you covered)
Language services cover a wide range of activities related to translation and interpretation. They cater to different needs and industries, each with their own requirements. Here are some of the main types of translation services.
1. Document translation
Document translation involves converting written materials such as legal documents, contracts, manuals, and reports from one language to another.
Explore: Document translation: Your competitive edge.
2. Business translation
Business translation services often require industry specific terminology, cultural knowledge and an understanding of regulatory requirements to ensure the translated content is contextually correct and compliant in the target market. These services include training materials, financial reports, contracts and legal agreements.
3. Literary translation
Literary translation focuses on translating works of literature, such as novels, poems, and plays. Translators in this field must capture the original work's style, tone, and emotional impact, often dealing with idiomatic expressions and cultural references.
4. Technical translation
Technical translation deals with scientific, engineering, and technological texts. This type of translation requires specialised knowledge of technical terminology and concepts, ensuring that the translation is both accurate and comprehensible. These include user manuals, product specifications, and engineering documents.
5. Legal translation
Legal translation involves translating legal documents such as contracts, agreements, patents, and court documents. This type of translation demands precision, as even minor errors can have significant legal implications. Also review certified translation services.
6. Medical translation
Medical translation covers the translation of healthcare-related documents, including medical reports, prescriptions, and clinical trials. Translators in this field must have a strong understanding of medical procedures and terminology, otherwise people’s lives could be put at stake.
- Our work: Regulatory compliance with translation for multiple jurisdictions
7. Website and software localization
Localization involves adapting digital content, such as websites and software, to meet the linguistic and cultural preferences of diverse markets. This process includes translating text and modifying design elements, currency, date formats, and more to suit the local audience and make it more accessible.
- Our work: Automating translation for Mitsubishi.
8. Interpretation
Interpretation is the process of orally translating spoken words from one language to another. It can be simultaneous, where the interpreter translates in real time, or consecutive, where the speaker pauses to allow for translation. Interpretation is commonly used in conferences, meetings, and legal proceedings.
9. Marketing translation services
To successfully engage with diverse audiences across different cultures and languages, marketing translation services often become a cornerstone of global marketing strategies. Marketing materials like advertisements, brochures, and promotional content often need to be adapted to different cultural and linguistic contexts.
10. Government translation services
When it comes to international diplomacy and government affairs, clear and accurate communication is essential. Countries and international organisations interact daily, and these interactions involve a multitude of languages and cultures. Government translation services play a pivotal role in facilitating effective diplomacy, governance, and international cooperation.
Explore the full list of our translation services.
You can read more on the 12 types of translation services and their benefits.
Translation technology
Translation technology has revolutionised the field of translation, making it more efficient, accurate, and accessible. Several tools and technologies assist translators and enhance the quality of translations and automation.
1. Machine Translation (MT)
Machine translation uses algorithms and artificial intelligence to automatically translate text from one language to another. While the overall quality of MT is improving , it can require human post-editing to ensure accuracy and naturalness.
2. Computer-Assisted Translation (CAT) tools
CAT tools are software applications that assist human translators by providing a range of features such as translation memory, terminology management, and real-time collaboration. These tools improve efficiency and consistency by allowing translators to reuse previously translated segments and manage terminology databases.
3. Translation Management Systems (TMS)
Translation Management Systems are platforms that facilitate the management of translation projects, including file management, collaboration, and workflow automation. TMS tools help streamline the translation process, especially for large-scale projects with multiple translators and languages involved.
4. Neural Machine Translation (NMT)
Neural Machine Translation is an advanced form of MT that uses deep learning algorithms to improve translation quality. NMT systems can produce translations that are more fluent and contextually appropriate than traditional MT methods.
Final thoughts
From document translation to transcreation, being able to communicate across languages and cultures can make or break a brand’s international presence. By using specialist translation services and technology businesses can make sure their message reaches diverse audiences and is accurate and culturally relevant.
As you expand into new markets investing in quality translation and localisation services will not only help you connect with customers but build relationships that transcend beyond borders.
Bonus content: How to choose the right translation company.
