Yuasa is one of the world’s leading manufacturers of automotive and motorcycle batteries, and next generation energy systems built to meet increasingly sophisticated needs.
Introduction
For over 30 years, GS Yuasa Battery Europe Ltd have been Europe’s leading battery supplier and the number one choice for quality, performance and reliability. The company had a clear need for a suite of multilingual digital marketing tools.
The Challenge
An immersive brand experience
Yuasa’s website has long hosted an online battery lookup tool that boasts over 75,000 monthly users. The tool contains descriptions and technical specifications of the thousands of batteries manufactured and supplied by Yuasa.
The next step, with increasing demand from across Europe, was to build upon the current content towards an engaging branded resource for all consumers and industry professionals.
The Solution
Engage multiple audiences
Guildhawk provides website localisation for Yuasa into French, Spanish, German and Italian – reflecting the territories identified in the company’s ambitious growth strategy.
We call upon our specialist linguists, who have a level of expertise that allows them to distinguish between fine technical details, alongside the marketing knowledge to engage multiple audiences.
Andrew Taylor, MD of Yuasa Battery Sales UK, said that the idea of the new site was for people to immerse themselves in the company’s story, not just to seek out a new car battery.
With the substantial progress Yuasa has made in recent years, we expect the new website to provide a significant boost in international sales.
The Results
Yuasa's multilingual website localisation
The new multilingual website allowed users from different European territories to engage seamlessly with Yuasa's brand story and explore their products in their native languages.
Most importantly, the enhanced accessibility of technical specifications and product descriptions in multiple languages contributed to a substantial rise in international sales
