Investment Group Leverage Guildhawk AI Translation for a Multilingual App
A distinguished property investment, management, and development group, holds a commanding presence in the real estate sector. This group manages premier office and high-end retail properties across key cities in Asia, catering to users speaking different languages.
Their properties are renowned for their green building certifications and attract top companies and luxury brands. Breaking language barriers is crucial for global accessibility and enhancing customer experience.
The Challenge
Mobile app localisation and accessibility
The prominent property group faced a significant challenge in expanding the reach and accessibility of their mobile app. With a growing user base and a global audience, they recognized the need to translate content into several languages to cater to diverse language preferences and ensure inclusivity for all users.
Moreover, the group placed a high value on delivering a localised user experience, which required attention to cultural contexts and language-specific nuances. Identifying the first word in named entities was crucial for accurate translation, impacting the overall translation quality.
The Solution
Elevating user experience with tailored multilingual content
Guildhawk was chosen for their proven track record in delivering high-quality language solutions, coupled with their ability to meet tight deadlines. This was essential for the property group’s time-sensitive content such as event details, exclusive offers, and news updates.
Guildhawk’s Instant AI-translation (GAI) technology was instrumental in achieving the goal of multilingual proficiency. By harnessing the power of advanced language processing algorithms and machine learning, GAI enabled efficient and accurate translations, reducing manual effort, and ensuring rapid deployment of multilingual content across the app. The use of machine translation facilitated the transformation of the source language to the target language, ensuring consistency and accuracy.
Compared to Google Translate, Guildhawk's technology offers enhanced accuracy and better handling of local cultural nuances, idiomatic expressions, and regional preferences.
Guildhawk’s Expert in the Loop (EITL) service ensured that the translated content not only conveyed the intended meaning but also accounted for local cultural nuances, idiomatic expressions, and regional preferences.
This localisation approach, combined with Guildhawk’s meticulous attention to detail, allowed the property group to present their app in a manner that resonated with their target markets, establishing a strong connection with users in various regions.
The Results
Customised approach for a seamless multilingual app
With a deep understanding of the brand identity and their desired tone of communication, Guildhawk was able to adapt their translation services to match the company’s unique style guidelines. This ensured consistency and coherence across all translated text, creating a seamless user experience throughout the app.
By partnering with Guildhawk, they found a comprehensive solution that:
- combined the power of GAI for quick turnaround translations
- EITL for localisation
- and meticulous adherence to their style and terminology preferences.
This collaboration enabled the property group to successfully overcome their language barrier, making their app multilingual and accessible to all, and ultimately enhancing user engagement and satisfaction.
