Multilingual Digital Humans Promoting Rewarding Careers in Hospitality
The Elvetham hotel is a truly breath-taking house and grounds in Hampshire. It is a special historical site, dating back to the 800s AD, with intimate ties to the British royal families.
The Elvetham is the site where King Henry VIII courted his wife Jane Seymour and legend has it that William Shakespeare performed here at a magical party hosted for Queen Elizabeth the first over 500 years ago.
In 2021, the Walt Disney Company transformed the hotel into an Enchanted Manor that played host to 150 families as part of a unique Disney Wish Experience for children during the pandemic.
The Challenge
Employment opportunities for Ukrainian families displaced by conflict
When Ukraine was invaded in 2022, the Elvetham wanted to reach out to Ukrainian families forced to leave their homes with offers of employment. The hotel has many rewarding careers from front of house and management to food and beverage, housekeeping and caring for the remarkable gardens and orchard.
The Elvetham asked Guildhawk to help them communicate their message to the Ukrainian community in the UK.
The Solution
Virtual multilingual recruitment
Using our AI-powered Digital Human video production offering, we quickly translated their message from English to Ukrainian. A multilingual digital human twin then presented this in both languages in a video that included background footage of the hotel and surrounding countryside.
The film was shared with recruitment networks and community groups.
The Results
Increased awareness and successful recruitment efforts
The collaboration between the Elvetham Hotel and Guildhawk proved to be highly effective.
The video garnered positive feedback from both the target audience and wider community groups, enhancing awareness not only of the Elvetham Hotel but also of the broader employment possibilities within the hospitality sector in the United Kingdom.
This successful initiative not only aided in providing employment opportunities to those affected by the crisis in Ukraine but also strengthened the hotel's reputation as a welcoming and inclusive establishment committed to supporting diverse communities.
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